Final exam review is a combination of 142 Multiple Choice, True/False, and Matching questions. You are able to check your work for each question as you progress. This quiz will be treated as a FORMATIVE GRADE based on your score. You can take the quiz as many times as you'd like and the HIGHEST SCORE will be counted. A sampling (50) of these questions will be on the final exam part of your grade (that is worth 80% of your final exam grade)
On the final exam - essay portion of the final exam you will have your choice to answer ONE of the following essay questions:
1) How does social media affect the process of globalization? Give examples. In what ways does social media help in creating global communities?
2) Consider the following statement: Online consumer reviews play a major role in the success of a product sold online. Compose a short essay agreeing or disagreeing with this statement. Be sure to include supporting details.
3) Identify and describe the best business or product #hashtag campaign you have researched (or are familiar with). Describe multiple reasons why it was an effective campaign.
4) Describe how a business can develop a brand identity using social media. Support your description by sharing at least one example of how a business has developed their own brand identity for their business or one of their products.
You should compose an answer that is thorough, thoughtful, and that answers all parts of the question.
Your answer will be multiple paragraphs and should cite multiple examples that support your ideas.
The final exam - essay portion of your final exam accounts for 20% of your final exam grade.
If you would like feedback after crafting a response, please email me. I am happy to provide guidance, feedback and give you an indication of the quality of your response. I will NOT be providing feedback without request.